Stepdraw

Branding

Stepdraw is a creative production studio, specializing in animation and videography content that pleases the eyes and KPIs. It was a challenge to find and explore new ideas for a creative approach. The bold frame was chosen to be the main visual identity element. It is a starting point from the client approach to project delivery. The frame enables us to create dynamic content around it, and show that experiences define this brand.

Stepdraw_web_design

Dynamic identity allows being adaptive. For example, Stepdraw is an animation and videography studio, so we can code visuals or anything related to those departments. In the future, if a new department will be opened, the brand would be a fit for expansion. But as for now, we expressed the duality of the brand to visualize animation and videography as separate but united units. ↓

Duality visualization examples that would be seen on the website when choosing which department to look at more. ↓

Variations of the logotype with or without a frame on Social media posts grid. ↓

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Selected projects and experiences define identity. So every visual element can play with frame elements as they expand and contribute to the dynamic brand. ↓

Huge thanks for design + execution goes to Otilija Morozaitė.
And for concept + creative direction goes to Justina Valužytė.

You can find me on LinkedIn, Instagram, Vimeo, or Dribbble. Come & say hi!

Write me a letter & let’s make some nice things together.

Ignis © 2021